BACHELOR OF ARTS (BA) IN BUSINESS AND MANAGEMENT
PROGRAM CONTENT
The curriculum at Atlantic Business School is designed to provide graduates with the knowledge and experience needed to succeed in international business. Students develop a strong foundation in diverse areas of business and management, such as marketing, finance, entrepreneurship, human resource management, and organizational behavior and learn how these are integrated within the wider the business environment. Later in the program, students expand on these competencies to develop theoretical and practical knowledge in the core fields, while simultaneously advancing individual and group skills.
The online Bachelor of Arts degree is a 4-year, 120 credit program.
BA COURSES
COMS 101 English Composition I
COMS 102 Public Speaking
COMS 103 Interpersonal Communication
PSY 101 Psychology I
SOC 101 Sociology
PHIL 101 Philosophy
PHIL 102 Cognitive Science
STAT 101 Statistics
HIST 101 History of United States
GE 111 Computer Basics
GE 112 Confidence Building
GE 113 Problem Solving Strategies
GE 114 Job Interview Skills
GE 115 Study Skills
GE 119 Personality Development
MGMT 120 Business Ethics
MGMT 124 Management
MGMT 130 Organizational Behavior
MARK 128 Principles of Marketing
MARK 231 Entrepreneurship
ECON 101 Microeconomics
FIN 122 Financial Accounting
MARK 407 Marketing Strategy
MARK 410 Marketing Planning
ECON 405 Intermediate Microeconomics
ECON 406 Intermediate Macroeconomics
MGMT 404 Risk Management
FIN 424 International Trade
MGMT 402 Project Management
FIN 223 Managerial Accounting
FIN 227 Principles of Finance
STAT 304 Research Methods
ECON 202 Macroeconomics
MGMT 221 Leadership
MGMT 232 Human Resource Management
MGMT 234 Managing Workplace Conflict
MGMT 329 Business Strategy
MGMT 333 International Business Management
MARK 306 Professional Selling
MARK 308 Technology & Innovation
MARK 309 Advertising
MARK 310 Consumer Behavior
MARK 325 Digital Marketing
MARK 326 Pitching and Negotiation Skills
All courses are 3 credits