BACHELOR OF ARTS (BA) IN BUSINESS AND MANAGEMENT

PROGRAM CONTENT

The curriculum at Atlantic Business School is designed to provide graduates with the knowledge and experience needed to succeed in international business. Students develop a strong foundation in diverse areas of business and management, such as marketing, finance, entrepreneurship, human resource management, and organizational behavior and learn how these are integrated within the wider the business environment. Later in the program, students expand on these competencies to develop theoretical and practical knowledge in the core fields, while simultaneously advancing individual and group skills.

The online Bachelor of Arts degree is a 4-year, 120 credit program.

BA COURSES 

COMS 101    English Composition I
COMS 102    Public Speaking
COMS 103    Interpersonal Communication 
PSY 101        Psychology I 
SOC 101       Sociology 
PHIL 101      Philosophy 
PHIL 102      Cognitive Science
STAT 101      Statistics
HIST 101      History of United States 
GE 111         Computer Basics  
GE 112         Confidence Building 
GE 113         Problem Solving Strategies 
GE 114          Job Interview Skills
GE 115         Study Skills   
GE 119         Personality Development
  

MGMT 120     Business Ethics 
MGMT 124     Management 
MGMT 130     Organizational Behavior
MARK 128      Principles of Marketing
MARK 231      Entrepreneurship 
ECON 101      Microeconomics 
FIN 122           Financial Accounting 

MARK 407      Marketing Strategy
MARK 410      Marketing Planning
ECON 405      Intermediate Microeconomics
ECON 406      Intermediate Macroeconomics
MGMT 404     Risk Management
FIN 424           International Trade
MGMT 402     Project Management

FIN 223          Managerial Accounting  
FIN 227          Principles of Finance  
STAT 304        Research Methods  
ECON 202      Macroeconomics
MGMT 221     Leadership  
MGMT 232     Human Resource Management
MGMT 234     Managing Workplace Conflict  
MGMT 329     Business Strategy  
MGMT 333     International Business Management
MARK 306      Professional Selling  
MARK 308      Technology & Innovation
MARK 309      Advertising  
MARK 310      Consumer Behavior  
MARK 325      Digital Marketing  
MARK 326      Pitching and Negotiation Skills  

All courses are 3 credits 

 
 

BA COURSE DESCRIPTIONS

BA General Education Courses

COMS 101 English Composition I


This course emphasizes the importance of reading carefully, writing effectively, and thinking and interpreting critically and contextually. The course prepares students to inquire and get significant answers, give and take effective feedback, discuss, persuade, and influence. Students will have the opportunity to summarize, analyze, question, and evaluate; and recognize and address the target audience and its expectations. Students will gain competency in developing, organizing, composing and expressing ideas, to actively participate in academics and society through writing in a challenging environment.




COMS 102 Public Speaking


The course presents the theories and principles necessary for formal public speaking and encourages the effective use of language, material, and media in presentations. Students are encouraged to deliver persuasive speech that is informative and to effectively handle questions and answers. Overcoming stage fright, improving observation skills, speaking and listening, and using better voice and body language are discussed. Topics discussed: target audience, content, language, topicality, relevance, and theme. Students will prepare and organize a speech with proper introduction, delivery, and conclusion.




COMS 103 Interpersonal Communication


This course focuses on the theoretical and practical aspects of interpersonal, verbal and nonverbal communication to improve relationships. The course aims to improve students’ skills in relating interpersonally with others with cultural diversity, and it encourages students to observe and become conversant in communication patterns. This course explains the important concepts of communication: its process, functions, perceptions, self-concept, and biases. Effective listening & feedback skills, persuasive communication, and how to manage conflict are discussed.




PSY 101 Psychology I


This course introduces the students to the main theories and methods of psychology (mind and behavior). Students begin to understand: how the psychology is applicable, professionally and personally; improving productivity and job satisfaction, and why it is important to understand human behavior. The course guides students in how psychology helps in analyzing people, personalities, interpersonal relationships, and values. It explains the investigative methods used in psychological research, researching and collating information from various sources, effectively communicating the results, and the various issues involved in research ethics. Through personal experiences, behaviors, cases studies, conducting basic research, and evaluating findings, the students are encouraged to apply psychological theories, methods, and data to understand, explain and internalize knowledge, and apply theory in practice.




SOC 101 Sociology


This course will introduce the key classical and contemporary persons, theories, facts and other knowledge of sociology and the skills of problem solving, analysis, and critical thinking. Students will study themselves and their own and neighboring societies as well as the whole world. Students will study the interaction of societies, groups, and individuals, and how culture and reasoning affect Individual, group, or even global, decision making. Finally, sociological research methods will be discussed.




PHIL 101 Philosophy


This course will define the main questions, methods, figures, and arguments of philosophy and its history (such as metaphysics, ethics, aesthetics and epistemology) and explain how philosophy has shaped the way of thought. The course will cover the use of formal and informal logic to identify, analyze, and respond to an argument; and methods for critical thinking and creating arguments.




PHIL 102 Cognitive Science


Students will better understand how memory, learning, perception, and reasoning work and how psychology, philosophy, linguistics, and computing affect our thinking. Main theories, facts, and authorities in cognitive science will be covered. Students will be able to organize and reflect on issues that are critical to the field of cognitive science.




STAT 101 Statistics


This course will introduce the key terms of statistics and demonstrate how to organize and display data. Key measures such as average, mean, and mode as well as variance and standard deviation will be calculated. Single variable and two variable data, the basics of hypothesis testing, and how probability and chance affect the results of analysis will be covered.




HIST 101 History of United States


This course will cover the key events in American history starting from 1492 when Columbus discovered America and going through the periods of Reconstruction and Civil war to industrialization and urbanization. Topics discussed include: the role of ethnic, racial, and gender issues, and the civil rights movement; developments of federal government and mass national culture; and the effect of World War I and II, and the Korean and Vietnam wars on America.




GE 111 Computer Basics


This course complements management education with computer applications and discussions of computer hardware, software, operating systems, etc. This course equips students with basic computer skills and highlights the computer's importance in problem solving and in management. Skills covered include: keyboarding/typing for improved speed and accuracy; the basics of word processing, spreadsheets, database management, and presentation creation; Internet navigation for communicating, searching, and commercial transactions; and defending against computer malware.




GE 112 Confidence Building


This confidence building course teaches students to identify human behaviors, set healthy boundaries, and manage emotions calmly during conflicts. It focuses on self-awareness, and behavior and communication skills; and addresses the relationship between assertiveness, confidence, and self-esteem. Students develop capability to confidently handle difficult situations and people; and deal with criticism, confrontation, anger, and negativity. Students also identify ways of building self-esteem, develop confidence, convey clear messages persuasively, and give and take feedback constructively.




GE 113 Problem Solving Strategies


This course covers different problem-solving strategies to learn how to define the problem, gather data and resources, examine possible solutions, evaluate and select a viable alternative, implement the chosen solution, and verify the effectiveness of the solution. The course covers the basics of strategic decision making including how to plan, frame, and research decisions; generate multiple quality solutions; select the optimal solution; and how to overcome decision making barriers.




GE 114 Job Interview Skills


This course addresses the job search process: how to search for a job; and prepare and present oneself successfully in the application letter, resume and interview. This course helps students to overcome nervousness, build confidence, and establish rapport with the interviewer; and understand the interviewer's perspective in order to showcase oneself for a good salary package. Students should become aware of the importance of values, transferable skills, and individual strengths and weaknesses, as well as proper dress, body language, and behavior before, during, and after the interview.




GE 115 Study Skills


This course has been designed to provide introductory study skills. Diagnosed study problems can be addressed with knowledge and techniques that work effectively for the individual student. The course focuses on the following topics: planning, organizing, reading, listening, thinking proactively, effectively taking notes, punctuation, grammar, writing skills, revising and editing, recalling, and time management. Overcoming study related anxiety through confidence building may secure better results in academic and personal life.




GE 119 Personality Development


This course explains the theoretical and practical aspects of and the importance of personality. This course helps the individual analyze strengths & weaknesses, build self-esteem and self-confidence, improve communication skills, identify personality type, match career and personality, gage adaptability, improve positive attitude, manage emotions, and how to stay motivated. Other topics covered: leadership, leadership styles, group dynamics, team building, interpersonal relationships, team management, goal setting, and management of critical factors: stress, conflict, and time.





BA Core Courses-Lower Division

MGMT 120 Business Ethics


This course explains ethical principles, concepts, and approaches, theoretical and conceptual aspects of morality and values that impact people and business decisions that are based on such values. The course emphasizes the importance of developing an environment that encourages business ethics and social responsibility, professionally. This course prepares students to face increasingly complex business situations and challenges, in the absence of a clear set of defined ethical behavior, and balance profits with legal, ethical, and social responsibilities, amidst of conflicts of interests.




MGMT 124 Management


This course focuses on the theory and fundamental concepts of management for accomplishing business objectives: planning, organizing, leading, and controlling. This course guides students on decision-making and teamwork for successfully managing teams and organizations. This course empowers the students with the skills, abilities, and tools needed for their desired career in the environment of global business and diversity.




MGMT 130 Organizational Behavior


This course focuses on effective individual and group behavioral aspects of the organization and its employees. Students will be able to clearly identify 1) differences between behavioral and attitudinal mechanisms that affect organizations' employees and 2) real-time problems faced by managers in achieving the organizational goals. This course explains theories and models within organizations for analyzing, understanding, and managing human behavior; and it stresses the importance of interpersonal behavior, human dynamics in teamwork, conflicts, negotiations, and ethical leadership.




MARK 128 Principles of Marketing


This course introduces students to basic marketing philosophies, concepts, and dynamics, and the marketing-oriented view of business. The course covers the marketing of consumer and industrial goods and services; and discusses market analysis and how to implement marketing strategies, keeping in mind the roles of manufacturers, wholesalers, and retailers in business. Marketing mix, strategic planning, e-commerce, marketing ethics, and corporate social responsibility are covered.




MARK 231 Entrepreneurship


This course introduces students to the entire gamut of entrepreneurship, from identifying the opportunity up to the business plan: 1) how to identify or create opportunities for new business, 2) evaluate viability of those opportunities, 3) figure out the hurdles to success, and 4) make executable action plans. Planning for ventures that can be funded is included. This course helps students in shaping their approach toward problems and forming feasible solutions, keeping internal and external environmental factors in perspective.




ECON 101 Microeconomics


This course is designed to extend your knowledge of the basic microeconomic principles that will provide the foundation for your future work in economics and give insight into how economic models can help us think about important real-world phenomena. Topics include supply and demand interaction, utility maximization, profit maximization, elasticity, perfect competition, monopoly power, imperfect competition, and game theory. Microeconomics is the study of rational choice behavior on the part of individual consumers and firms.




FIN 122 Financial Accounting


This course introduces students to accounting which keeps track of a company's financial transactions, legal framework, and Generally Accepted Accounting Principles (GAAP). The purpose and importance of accounting, the accounting cycle and its role in business, the importance of ethics and technology in accounting, various financial statements, the adjusting of accounts and preparation of financial statements, and various control mechanisms are covered. This course also explains merchandising operations and inventory, and receivables and liabilities, both current and long-term.





BA Core Courses-Upper Division

FIN 223 Managerial Accounting


This course guides students in quantifying, analyzing, interpreting, and communicating financial information for the organization. Students are introduced to managerial accounting’s purpose, importance and relationship to business, external and internal users, utility and functions. The course covers strategic management process, managing risk, ethics and social responsibility; and factors that help organizations in financial decisions like cost types, basics of activity-based costing, cost behavior and cost-volume profit analysis, operational budgeting and capital budgeting, reporting systems and structures, short and long-term decision-making, and basics of financial statement analysis.




FIN 227 Principles of Finance


This course covers financial frameworks, theoretical and practical aspects of financial planning and analysis, and the financial management of corporations. Students are also introduced to concepts like working capital management, time value of money, capital budgeting, capital markets, institutions, domestic and international financial markets. This course helps students learn and grow in confidence to help make management decisions about financing, investments, and dividends.




STAT 304 Research Methods


Research Methods covers the basics of the research proposal, literature review, qualitative and quantitative methods, in organizational contexts and ethics. The course helps students to identify, discuss, and formulate a research problem. It covers: how to assess existing research, collect and analyze qualitative and quantitative data, and present research. It helps in understanding and application of the research process, which research methods to use, and the appropriateness of research designs.




ECON 202 Macroeconomics


This course introduces students to theory, economic concepts, institutions, and economic analysis of the overall economic activity. This course explains about economic growth and development, gross domestic product, national income, the business cycle, unemployment, inflation, money and banking; monetary and fiscal policies, budget deficits and debt, and long-run growth. International trade, the balance of payments, and the international economy are also discussed.




MGMT 221 Leadership


This course explains concepts, theories, and applications of leadership and required skills, and provides guidelines for differentiating between effective and ineffective leadership. Students are exposed to leaders’ powers, responsibilities, commitments, and competencies in roles as conflict manager, facilitator, communicator, and team leader. Students are exposed to the complexities of group dynamics, decision making, alliances, communities, systems, and ethics. Concepts like mission, vision, and goals and their significance are discussed. This course guides students in how to develop, empower and nurture strong teams in multicultural and diverse environments.




MGMT 232 Human Resource Management


This course covers important theories and concepts in HRM to achieve organizational goals. This course helps students to effectively manage people and develop personally as highly ethical managers. HRM's contribution to the organization's performance is important. This course explains the application of HRM in organizations: staffing, selecting, recruiting, training, developing, rewarding, compensating, and managing performance. This course also helps students understand important HRM issues like corporate social responsibility, employee relations, retention and rightsizing, legal and ethical issues in employment relationships, HR trends, and challenges faced by the department.




MGMT 234 Managing Workplace Conflict


This course focuses on developing the student’s ability to effectively manage conflict at the individual, group, and organizational level. The course covers theories, triggers of conflict, factors, dynamics, and patterns of conflict. It covers ways to manage conflict through persuasion, collaboration, mediation and negotiation. It encourages students to evaluate various styles, skills, values, and to develop methods to resolve conflicts. This course progresses to develop and hone the student's negotiation skills, and to apply quantitative and qualitative decision-making tools for strategic planning at the personal and organizational level.




MGMT 329 Business Strategy


This course explains how the organization’s strategies are critical for its survival and success in creating and sustaining competitive advantage. Strategic management is important, and it is critical for survival and success in the competitive marketplace of today’s global economies. The integrative course requires students to utilize knowledge and skills gained from other business disciplines to analyze, devise, and implement strategies; and analyze performance to maximize long-term profits and organizational growth.




MGMT333 International Business Management


This course explains the theoretical and practical aspects, latest trends, and analysis in international business and management. The course explains globalization's impact on firms and how to enter and navigate in international business, with the backdrop of regional influences and differences. There are opportunities, challenges, and risks involved in going global, and issues involving, trade and tariff barriers, restrictive practices of certain countries, finances, negotiations across the cultures, logistics, and varying ethics. This course helps students to make effective decisions with a global mindset to grow business with sustainability.




MARK 306 Professional Selling


Professional selling is meant to help students develop people-oriented selling skills. The course provides theory and practice for influencing people, personally and professionally. It covers the fundamental concepts of professional selling like effective communication, self-confidence, persuasively presenting ideas, services and products, customer orientation, and ethics. Professional selling starts at the basics: identify, prospect, qualify, sales pitch, objection handling, closing techniques, after sales service, including relationship management. It also covers other selling behaviors like sensitivity to customer needs, giving and receiving feedbacks, and networking.




MARK 308 Technology & Innovation


This course sensitizes the students to the importance of management in technology and innovation, in business strategy, and constantly evolving market scenarios. This course guides students to recognize, understand, create, utilize, evaluate and manage technology, R&D and new product development. It encourages students to actively scout for emerging trends, to innovate and implement, and create the environment and systems for rewarding and encouraging innovations. This course also prepares students to readily face organizational and business environmental challenges for sustainable competitive advantage.




MARK 309 Advertising


This course provides theoretical and practical aspects of advertising and promotions. Students will be able to understand the concept of Integrated Marketing Communication and the role of advertising. This course covers advertising appeals, campaign, account planning, creative and execution strategy, media planning, budgets, product and market research, selection of media, and the evaluation of advertising effectiveness. It explains the association of advertising with marketing communications and public relations. It sensitizes students to good advertising practices that are based on ethics and social responsibility.




MARK 310 Consumer Behavior


The consumer behavior course provides students with a detailed understanding of how marketers become more effective and create value by understanding consumer behavior. It focuses on how and why people buy, what the various influences on buyers are and their significance for marketing. This course explains practical theory: segmentation, targeting, positioning, consumer motivation and personality, perception, learning, attitude formation and change, communication, persuasion, measures of message effectiveness, decision-making and diffusion of innovations, marketing ethics, and social responsibility. The importance and utilization of consumer research will be demonstrated.




MARK 325 Digital Marketing


This course provides students with the theory and practical aspects of marketing via the internet. This course charts the evolution and growth of marketing in the digital age to reach online consumers across multiple devices. Concepts of marketing, advertising, and analysis in digital media include segmentation and targeting; online, social media, email, and mobile as vehicles for the commercial message; customer engagement and relations; creating digital campaigns; and studying digital media for business applications. Students gain knowledge about digital and web analytics, search engine optimization, and best practices.




MARK 326 Pitching and Negotiation Skills


This course guides students to the pitching and negotiation skills needed to win business deals on agreeable terms. Pitching generates business opportunities, and negotiations get better deals. These skills are a must for managing a business or for performing as an effective team member. This course helps students realize the rationale for negotiation and provides knowledge and tools needed for these skills. The course also promotes understanding of how to navigate through negotiations amidst the behaviors of people and organizations in conflict management situations.




MARK 335 Innovation Management


This course covers the theories and practices of innovation management for organizational growth. Challenges and issues accompany innovative endeavors, and these uncertainties need to be managed strategically and operationally to resolve management's concerns. Managers also need to nurture a favorable culture for innovation that encourages openness, the sharing of knowledge, and collaboration - even with disruptive innovations.





BA Elective Courses

MARK 407 - Marketing Strategy


This course is designed to help students become effective decision makers, in a simulated marketing environment. Students are encouraged to develop skills for marketing strategy formulation and appropriate implementation, and to become marketing decision makers for real-time marketing issues. The course focuses on various concepts like customers’ demand and firms’ capabilities to supply, present and potential markets, market attractiveness, market research, marketing mix, product positioning, communication, evaluation of results and impact of marketing on the firm’s bottom line, market competitiveness, and growth.




MARK 410 Marketing Planning


This course examines the significance and scope of marketing planning in an organization. The entire marketing process involves careful systematic planning, structuring, analyzing, and recommending commercially viable solutions to management. Students are encouraged to analyze situations, prepare marketing plans, and formulate implementable marketing mix strategies for different marketing scenarios, keeping in perspective the customer’s needs and buying processes, SWOT analysis of the organization's present marketing mix, available resources, and competitors’ offers.




ECON 405 Intermediate Microeconomics


This course builds on introductory microeconomics principles and examines various theories on economic behavior in the determination of market prices. Students will gain better understanding of choices individuals and firms make relative to their economic environment.




ECON 406 Intermediate Macroeconomics


This course builds on introductory macroeconomics principles and examines the functioning of the aggregate economy. Topics covered include: determinants of fluctuations in the economy’s aggregate production, unemployment, inflation, consumption and investment, impact of the government’s fiscal/monetary policies, business cycles, and factors impacting the economic growth rate.




MGMT 404 Risk Management


The Business Administration major is designed to prepare students for a leadership role in today’s highly competitive, global business environment. This elective course will allow students to incorporate risk management principles into their individual management style. Risk management refers to the process of identifying, assessing, and prioritizing risks. This course provides tools to accurately assess the consequences of uncertain events; the ultimate goal for risk managers is to reduce and control the likelihood of such occurrences.




FIN 424 International Trade


This course will provide an analytical framework for the study of international trade. Historically, international trade has played a critical role in enabling countries to grow, develop, and become economically powerful. Through international trade in goods and services, the economies of different countries are more closely linked to one another now than ever before. At the same time, the world economy is more turbulent now than it has been in decades. Keeping up with the shifting international environment has become a central concern in business strategy and national economic policy. This course uses the same fundamental methods of analysis deployed in other branches of economics, as the motives and behavior of individuals and firms remain the same whether they are in the context of international trade or domestic transactions. Students will learn, however, that international trade introduces an entirely new and different set of concerns as well.




MGMT 402 Project Management


This course will walk students through the nuts and bolts of project management. From understanding the project life cycle, to setting priorities and expectations, to controlling expenses and reporting results, project management touches several resources within organizations.





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