PROGRAM OBJECTIVE

 

A primary objective of the Bachelor of Arts program at the Atlantic Business School is to ensure that graduates understand the functional components of business: economics, marketing, accounting, finance, law, and management.

 

PROGRAM DESCRIPTION

 

The Bachelor of Arts in Business and Management program is intended to provide students the basics of prevailing business functions and management principles as well as contemporary information technology when applied in an actual business environment. This major provides general knowledge in business from both the theoretical and practical perspectives. Students will learn the important skills effective managers need to survive and succeed in today's marketplace.

 

The Bachelor of Arts in Business and Management program is designed for students that seek a high level of knowledge from a broad base of business concepts to create solutions to contemporary business problems. Students will acquire the skills needed to integrate management, marketing, accounting, and finance concepts to develop strategies to improve short, medium, and long-term organizational performance.

 

 

EDUCATIONAL OBJECTIVES

 

Upon completion of the program a graduate will be able to:

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• Apply theoretical knowledge to solve real-life problems through teamwork within the context of an active learning environment.

• Select and apply appropriate quantitative and qualitative methodologies to analyze problems in a business context.

• Utilize the tools and methodologies needed to solve marketing problems, including developing marketing plans and the use of various marketing strategies.

• Identify and analyze the pertinent concepts and theories of law, ethical issues that arise, and the principles of legal reasoning.

• Develop creative and innovative solutions to real-world problems.

• Develop leadership and organizational skills, working in teams toward common objectives.

• Apply a variety of communication methods that are used in the business world in order to articulate and resolve business problems.

• Apply critical thinking and reasoning skills to identify problems and to develop problem-solving abilities.

• Demonstrate knowledge of the strategic management process and an ability to assess industry attractiveness and the competitive environment.

• Explain how effective leaders use their interpersonal skills to promote change, communicate vision, provide a sense of direction, and inspire employees.

• Successfully utilize the tools and techniques of managerial accounting to make decisions about both day-to-day operations and long-term tactics and strategies.

 

GRADUATION REQUIREMENTS

 

A minimum of one hundred and twenty (120) semester credits with a minimum Grade Point Average (GPA) of 2.00 (C) or better, is required to graduate.

 

BA Program Content

Learn more about the BA program's courses, credits, and course descriptions.