MASTER OF BUSINESS ADMINISTRATION (MBA)

PROGRAM CONTENT

The curriculum at Atlantic Business School is designed to provide graduates with knowledge and experience needed to succeed in international business. Students develop a strong foundation in the diverse areas of business and management, including: marketing, finance, entrepreneurship, human resource management, and organizational behavior.  They also learn how these are integrated within the wider the business environment. Students expand on these competencies and develop theoretical and practice knowledge in the core fields, while simultaneously advancing individual and group skills.

 

The online MBA degree is a 2-year, 60 credit program.

 

MBA COURSES

MGMT 601          Management
ECON 601            Microeconomics
ECON 602            Macroeconomics
MARK 700           Entrepreneurship
FIN-G 601            Financial Accounting
FIN-G 603            Principles of Finance
MARK 702           Principles of Marketing
MGMT 700          Business Strategy
MGMT 603          Leadership
MGMT 604          Business Ethics​

FIN-G 602            Managerial Accounting
MGMT 701          Human Resource Management
MGMT 601          Career Planning
MGMT 602          Personal Development
MGMT 702          Organizational Behavior
MGMT 703          Project Management
MGMT 704          International Business
MARK 701           International Marketing
MARK 703           Marketing Planning
MARK 704           Digital Marketing
MARK 705           Innovation Management
MARK 706           Pitching and Negotiation Skills
MARK 707           Launching a New Venture
MARK 708           Selling Skills
MARK 709           Sales Management

All courses are 3 credits

 
 

MBA COURSE DESCRIPTIONS

MBA Core Courses

MGMT 601 Management


This course examines the theoretical and practical aspects of management and entrepreneurship, including the importance of management processes in the larger context of organizations and the challenges and dilemmas of management. General management functions of planning, staffing, organizing, controlling, financing, leading, and the utilization of resources for organizational success are covered. Management case studies and other activities will provide effective application of management principles.




ECON 601 Microeconomics


This course covers economic theory and managerial issues at the micro level, directed at consumer and firm behavior. With focus on how to analyze markets, economic issues, demand and supply, elasticity of demand, cost of production, wage determination, market structure, competition, monopoly, oligopoly and welfare economies., as well as other affecting factors like government regulations and economic policies at global level, students explore appropriate and timely responses to changing economic conditions.




ECON 602 Macroeconomics


This course provides students insights into business and financial decisions dependent on the macro-economic environment, especially in globally interlinked economies. The course covers macroeconomic analysis and policy using theories and practice, and the impact of government policies on markets. The course provides an overview of: national income, production and economic growth, the labor market, consumption, investment, interest rates, inflation, business cycles, monetary and fiscal policy, and international trade and finance.




FIN-G 603 Principles of Finance


The course covers the financial concepts, strategies, theories, and the role of finance within a firm which impacts corporate financial management in the global environment. Students gain insights into the financial manager’s perspective in the acquisition and utilization of funds; examine corporate financial decisions in investment, finance, and working capital management areas; and explore how to enhance portfolio performance and maximize value of the firm.




MARK 702 Principles of Marketing


This course covers the principles, concepts, theories and applications of marketing and the marketing management process including how the marketing activities act as a bridge between business and society. Main topics include analyzing the needs and wants of customers, applying marketing concepts to marketing strategies in consumer or industrial products or services, and profitably delivering value to customers.




MGMT 700 Business Strategy


This course focuses on how to formulate and implement business strategy at the business and corporate level. The students are guided in completing a SWOT analysis while keeping various organizational constraints in mind, and developing business strategies that are implementable in multiple business situations. Students are encouraged to develop capabilities and confidence to think and work strategically and pragmatically to maximize long-term profits and organizational growth, while sustaining competitive advantage.




MGMT 603 Leadership


This course covers different theories, approaches, and practices of leadership and management in an organizational context. Using case studies and role-playing, students explore how to handle, ethically and with accountability, leadership issues during times of change, among different cultures, and in crisis situations and conflicts to survive and thrive in the global context.




MGMT 604 Business Ethics


This course focuses on theoretical and applied organizational ethics in business and economic activities. Using real-life case studies and simulations, complex and dynamic business situations are observed, analyzed, and evaluated to find feasible and profitable solutions while adhering to ethical, moral, and social responsibilities.




FIN-G 601 Financial Accounting


This course explores the basic principles and practices of financial accounting from the perspective of external parties like creditors and investors: the preparation and understanding of the balance sheet, income statement, statement of cash flows, and the proficient interpretation of published financial statements.





MBA Elective Courses

FIN-G 602 Managerial Accounting


This course introduces the principles and concepts of managerial accounting used in organizational decision making, including the usage, preparation, and analysis of managerial accounting information and its impact on business. This information in turn helps in planning, decision making, and evaluation and control to plan to execute and evaluate the final business decisions taken by the management.




MGMT 701 Human Resource Management


This course examines concepts, theories, and applications of human resource management in an organization. All HR traditional organizational functions are covered: job analysis, recruitment, selection, training, performance management, compensation and benefits, employee relations and legal issues. Also covered: globalization of work environment and cross-cultural practices and their impact on HR functions, and HR's responsibility towards corporate social responsibility and organizational performance.




MGMT 601 Career Planning


This course is designed to help students attain long-term career goals. Students are encouraged to enhance their knowledge, skills, and abilities to become gainfully employed. Students are guided in building a professional resume and digital profile, as well as exploring job search techniques. The importance of references, networking communication skills, interviewing skills, negotiations skills for job offers, and interpersonal skills to proactively manage professional and ethical careers is covered.




MGMT 602 Personal Development


This is a highly interactive course in which students assess their personal strengths and areas of weakness. Emphasis is placed on the importance of managing effective team work with intercultural sensitivity and good interpersonal communication across departments and functions. Presentation skills, public speaking for better communication, coaching, networking, negotiation skills; and critical issues like conflict management, stress management, and time management are covered.




MGMT 702 Organizational Behavior


This course covers concepts, theories, and practices of the behavioral sciences as applicable to business management. The course emphasizes the challenges of managing people in the organization, bringing out the best from people, and staying current with latest research findings in management. Important topics like self-awareness, interpersonal relations, organizational culture, leadership, teamwork, motivation, strategy, decision making, ethics, diversity, and other international management issues are covered.




MGMT 703 Project Management


This course examines theories and applications of project management and its lifecycle as used to efficiently accomplish a given project within time and monetary budgets. The importance of project evaluation, the role of project manager relative to project success, planning, scheduling, implementing and monitoring are covered. Definition of a project’s scope, tasks and their break-up, resource needs and allocation, project risk and management, as well as communications are discussed.




MGMT 704 International Business


This course examines the theories, applications, tools, and skills required to succeed in international business and gain the knowledge needed to distinguish between management of international businesses and domestic businesses. From the perspective of a firm that is trying to internationalize its operations, students are exposed to cross-cultural factors, and problems and opportunities of multinational firm, and challenged to keep the firm sustainable and yet competitive.




MARK 701 International Marketing


This course covers concepts and applications of international marketing with global strategies. Students are exposed to the various challenging but interesting opportunities in international marketing including the concept of GLOCAL, thinking globally but adapting to the local market. The growing importance of international markets, demands, competitors, product/service portfolios, consumer behavior and cultural diversity from an international perspective and how to capitalize on it are emphasized. Also covered is the growing importance of digital marketing strategies along with constantly evolving communications and media to reach out markets.




MARK 703 Marketing Planning


This course covers the applications of marketing principles, concepts, and techniques. Students are encouraged to explore strategic marketing issues and major factors influencing the formulation of feasible marketing strategies, and to plan and execute the formulated strategy. Comprehensive marketing planning for products and services are discussed: SWOT analysis, formulating marketing strategies, managing marketing-mix, factoring in sudden and unexpected changes in internal and external environments, as well as monitoring and evaluating the results.




MARK 704 Digital Marketing


This course examines digital marketing concepts, principles, tools, trends, and issues. Students develop strategic and analytical skills as future managers to lead their organizations to achieve marketing objectives in a digital economy. Major areas of discussion include: how the internet is changing the rules of the game for conducting businesses, nationally and internationally; and how emerging and evolving concepts in digital, mobile, and social media marketing and analytics enable successful digital marketing campaigns.




MARK 705 Innovation Management


This course covers the concepts and applications of innovation management such as how organizations can effectively balance innovation with the opportunities and challenges that exist in the organization’s environment. Students will enhance their understanding and skills needed to manage and utilize an innovation culture, effectively promote and manage innovation and change to create new business opportunities and markets, and improve organizational productivity.




MARK 706 Pitching and Negotiation Skills


This course guides students through the concepts and importance of pitching and negotiation skills for internal or external customers. These skills are important for all management functions. Skills discussed include evaluating the negotiation context and identifying and gathering information and documentation needed to prepare for pitching. Students are encouraged to learn and effectively practice negotiation skills to navigate through conflict management, necessary to win business deals on favorable terms and achieve sustainable competitive advantage.




MARK 707 Launching a New Venture


This course introduces students to the latest theories, concepts, and practices on launching a new venture and business plan and discusses the issues, challenges and opportunities associated with pursuing new startup ventures. Students will explore business ideas, recognize and critically evaluate opportunity, and prepare the SWOT analysis of industry as well as the competition resulting in an effective and viable business model. Having an executable business plan worthy enough to attract investments, by arranging necessary support and resources, is expected.




MARK 708 Selling Skills


This course covers the concepts, tools, and applications of selling skills, which are indispensable for many individuals - not just sales people, entrepreneurs, and career changers. Selling or persuading is the way to get things done professionally as well as personally. Skills and techniques discussed include how to approach, converse, present, and sell products or services. The students develop competency in interpersonal, behavioral, and communication skills used to identify and resolve sales issues to achieve organizational objectives.




MARK 709 Sales Management


This course examines theories, strategies, techniques, and applications of sales management from the sales managers’ perspective. Whether a student pursues a career in sales or moves on, these developed skill sets are useful. Individual skills emphasized are: process of selling and buying, creating and evaluating effective sales strategies, building databases, networking, building professional relationships, prospecting, planning sales calls, communicating, negotiating and completing sales. Team management skills like motivating, rewarding, and training sales people are also covered.





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1340 Poydras Street, Suite 1770
New Orleans, Louisiana 70112
United States

Tel: 1-504-662-1711

​info@atlanticbusinessschool.com