Programme Content
The curriculum at Atlantic Business School has been designed to provide you with the knowledge and experience you need to be able to succeed in international business. In years one and two, you will develop a strong foundation in diverse areas of business and management, such as marketing, finance, entrepreneurship, human resource management and organisational behaviour, and learn how these are integrated within the wider the business environment. In your third year, you will expand on these competencies and develop your theoretical and practice knowledge in the core fields, while simultaneously advancing your individual and group skills.
In the first two years you will earn 240 UK credits (equivalent to 120 ECTS) – over 16 modules. In the third year, you will study an additional six modules worth 120 UK credits.
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YEAR 1
Business and the Business Environment
Provides a fundamental knowledge and understanding of business, the functions of an organisation and the wider business environments in which organisations operate.
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Marketing Essentials
Introduces the principles of marketing, requiring learners to develop a basic marketing plan and to employ elements of the marketing mix to achieve results.
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Entrepreneurship and Small Business Management
Outlines the definition and scope of entrepreneurship, including the importance of external influences, the personal characteristics and situational factors of successful entrepreneurs, the concept of risk and reward and the significance of small firms to the national economy, in addition to analysing the enablers and barriers to business start-up.
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Human Resource Management
Enables students to appreciate and apply principles of effective and flexible human resource management throughout the HR cycle, and visits the tools and techniques used to maximise employee contribution and gain competitive advantage.
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Management and Operations
Contrasts the characteristics, behaviours and traits which support effective management and leadership in addition to introducing the concept of operations as both a function and a process that all organisations must adopt to conduct business.
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Innovation and Commercialisation
Equips students with a comprehensive understanding of innovation and commercialisation and introduces the tools necessary to maximise Return on Investment (ROI), drive innovation and remain competitive in the market.
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Management Accounting
Introduces the fundamentals of management accounting as they apply to the wider business environment and explores how management accounting uses financial data to aid planning decisions and the monitoring and control of finance within organisations.
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Managing a Successful Business Project
Develops the skills required for managing, implementing and presenting an independent research project in an acceptable and understandable format to various stakeholders.
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Atlantic Business School retains the right to change the modules.
YEAR 2
Launching a New Venture
Provides a practical understanding of what is required to successfully launch a new venture and details the importance of attracting customers, competitive advantage, budgeting, forecasting cash flow and growing a network of knowledge and resources.
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Organisational Behaviour
Analyses the influence culture, politics and power has on the behaviour of individuals, teams and organisations as a whole, and discusses how to use this knowledge to make an immediate and positive contribution in the workplace; whether that role is as part of a team or as a team leader.
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Research Project Parts I & II
Allows students to explore and examine a relevant and current topical aspect of business in the context of the business environment and their own personal fields of interest.
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Pitching and Negotiation Skills
Provides a comprehensive overview of the essential pitching and negotiation skills required to win new contracts on agreeable terms as a prerequisite for generating favourable sales and networking opportunities.
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Developing Individuals, Teams and Organisations
Demonstrates that developing knowledge and skills to achieve high performance is a cross-organisation activity and explores the contexts in which learning takes place in order to use professional development as a tool to improve individual and team efficiency and to support organisational strategy.
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International Marketing
Introduces a variety of methods organisations use to coordinate their international marketing efforts and highlights the importance of critically evaluating the various cultural, regulatory and political challenges faced when doing so.
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Sales Management
Evaluates the changing dynamics between buyers and sellers in the context of an environment that forces organisations to review and adapt their sales management approach in response to the fast-paced evolution of e-commerce, globalisation and a customer driven culture.
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Atlantic Business School retains the right to change the modules.